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Joe Brummel

Joe Brummel

Managing Director, Upper Midwest

(866) SRP-401K x 738
See the Upper Midwest Team

Joe Brummel is a recognized leader in the retirement plan industry and Managing Director for SRP’s Upper Midwest team. He also serves on SRP’s Executive Committee. Joe is known for his expertise and approachable style. He has made a lasting impact on the retirement plan industry, helping both participants and plan sponsors succeed:

  • Created iJoin, the industry’s first independent mobile guidance tool for participants. Today, it’s owned by Broadridge.
  • Helped design the retirement plan service providers benchmarking comparison for Catapult HQ.
  • Founded and leads Plan Sponsor Roundtable™, a collaborative education forum for employers to help improve their retirement plan knowledge, decisions, and actions.
  • Served as Adjunct Lecturer for The Plan Sponsor University™ for seven years.
  • Was a Founding Lecturer for The Retirement Advisor University™.

For more than 25 years, Joe has championed better retirement outcomes for employers and participants alike.

His track record is a testament to his desire to help plan sponsors and participants understand and do the right thing for their own best interests.

Joe’s knowledge and communication skills have made him a sought-after speaker and writer for CEO, CPA and Human Resource groups, as well as major media organizations. He has been honored for his leadership and results by many organizations:

  • Top 300 Most Influential Defined Contribution Advisors in America, 401kWire (2010, 2011)
  • 401 Top Retirement Plan Advisors, The Financial Times (2016, 2017)
  • Retirement Plan Adviser of the Year Finalist, PLANSPONSOR (2018)
  • Top Advisor by Participant Outcomes, 401(k) Specialist Magazine (March 2020)
  • Top DC Advisor Teams, NAPA (2022, 2024, 2025)
  • Top Retirement Plan Advisers, PLANADVISER Magazine (2025)

An economics graduate of Carleton College in Northfield, MN, Joe is a perpetual learner and has earned the Accredited Investment Fiduciary, AIF®, and Certified 401(k) Professional, C(k)P®, industry certifications. Joe and his wife live in Harrisburg, SD, where they moved in 2021 from the Twin Cities to expand SRP’s Upper Midwest presence. They have a daughter who lives nearby and a son in the Marines. Joe and his family enjoy many sports, outdoor activities, travel, and social gatherings.

Upper Midwest Team

Some things you might not know about Joe...

What was your first job?

"Growing up on a dairy farm I was given many chores at an early age. For example, at age six I was responsible for feeding calves, and by age nine I was carrying 4-5 gallon buckets of milk from the barn to the milk house."

What is the best advice you have ever received?

"From a good friend and early career mentor, Richard: If you want to be successful, surround yourself with successful people. He also advised me to start saving 15% in the 401(k) plan when I became eligible right out of college. That advice sparked my interest in this industry and led me to find my way into the retirement plan industry a few years later."

If you had magical powers, what is something you would change?

"I would make everyone incapable of lying. Of course, that doesn’t mean people would have to be brutally honest – they just couldn’t say anything that is not true. Just imagine how things would be different."